How does corporate identity differ from corporate design?
Corporate design covers visual presentation. Corporate identity goes further: how a business treats customers and employees also helps define it. A logo can express this connection visually, but cannot capture all of it.
In practice, CI and design guidelines are sometimes used interchangeably. When preparing a design brief, ask specifically for logo versions, colour references and approvals rather than simply requesting the CI.
What does corporate identity mean for a sneaker project?
Consider which style suits the way your company works and the occasion. A restrained design can be as appropriate as a more striking approach. SLICKZ adapts the design of selected sneakers to your preferences and the available technical options.
FAQ
What does CI stand for?
CI stands for corporate identity. In a design project, people often mean its visual component, which is more precisely described as corporate design or visual identity.
Sources and further reading
- Corporate and organizational identity: two sides of the same coin (2011)AMS Review / Springer Nature
- Shoes with company logoSLICKZ
- SLICKZ: Spyre Therapeutics / Air Jordan 1 LowSLICKZ · LinkedIn
