What should a company sneaker brief include?
A subtle everyday work design may differ from one intended for a striking trade fair presence. Describe who will wear the shoes and what they will wear them with. One or two clear design goals make choices easier.
A usable logo file, existing colour references and visual identity guidelines are helpful. Small lettering and fine lines can look different on a limited shoe surface than on a screen. If appropriate, a simplified logo version can be agreed together.
How do the model, material and logo placement fit together?
Seams, curves and material areas affect placement. Not every idea works on every model. SLICKZ checks the preferred size, position and colours for the selected shoe and recommends a suitable approach.
Also consider the relationship between the logo and the base colour. A clear, readable application often looks calmer than several competing motifs. This remains a design decision for your brand, rather than a universal rule for every project.
What should I check in the digital design preview?
Before you order, SLICKZ provides a free digital design preview and an individual quote. Review the design with the person responsible for approval in your company.
- Is the correct logo version used, with the intended spelling?
- Do the placement, proportions and colours suit your brand?
- Are the model, quantity, sizes and agreed details clearly recorded?
- Have open questions been resolved before design approval?
FAQ
How can I request a design without using the configurator?
A personal, non-binding enquiry is the simplest starting point. The configurator is an optional way to prepare if you already have a specific idea.
How can I see the design before ordering?
SLICKZ does not offer physical samples. You receive a free digital design preview before ordering. It is used to agree the design; technical details are clarified for the specific project.
Sources and further reading
- Shoes with company logoSLICKZ
- About SLICKZSLICKZ
