What shapes an employer brand?
Working conditions, leadership, collaboration and recruitment experiences all influence that impression. What the company communicates should match what people actually experience there.
The professional body CIPD therefore considers employer branding across the whole employment journey. An attractive job advert is only one possible point of contact.
What can company sneakers contribute?
A thoughtfully chosen team gift can express appreciation and mark a shared occasion. It is most likely to work when the idea suits employees and takes their preferences into account.
Shoes with a company logo do not replace good working conditions. Nor can a sneaker project promise a particular effect on applications or employee retention. Define the occasion clearly and invite feedback from the team.
FAQ
How does employer branding differ from corporate branding?
Employer branding focuses on the company as an employer. Corporate branding covers the company brand in relation to all its important audiences.
Sources and further reading
- Employer brandCIPD
- Shoes with company logoSLICKZ
- SLICKZ: Tifeo IT / VEJASLICKZ · LinkedIn
